While A Recession Is Looming, My Business Is Booming!

How come? The answer is simple. I don’t listen to the BS that’s thrown at us everyday from the gloomers and doomers of the world. I have been self employed for over 28 years now and I had some of my best years during the worst of times.

 It was about 28 years ago that I had a cushy job as a sales executive with a very large insurance company. I received a very good income and had a benefits package second to none. I came and went as I pleased. The company treated me well. I was held in high esteem by all my peers. They were absolutely stunned when I turned in my resignation a few days short of my 24th anniversary. During a separation interview with my boss, I could not convince him that I had good reason to leave an assured lifetime position with a great company. He could not understand that I had reached a point in my life that I was bored with doing the same old same - old day, in and day out. Money was no longer my motivation. I needed a challenge. I needed something that would motivate me to be more and do more. I needed to wake up everyday with a fire in my belly so I could attack life with enthusiasm and have fun doing it. I wanted independence. I no longer wanted my families future to be determined by others. I wanted a crack at the American dream of time and financial independence.

Some of you that read this will not appreciate the brilliance of my timing. I bought a small interior design contacting furnishing company in 1980. For you youngsters, I should point out that Jimmy Carter was our illustrious president. Interest rates were about 23%. Our economy was definitely in the toilet. And here I am, a jacked up young insurance man taking over a business he knew very little about. Trust me. More than one of my many fiends and business associates thought I lost a screw or two.

With absolutely passion I went about learning everything I could about my business. The who, what, where and why. It didn’t take long to figure that the competition bought into Carters crummy economy and cut back on marketing to protect their bottom line. They spent long lunches over a few martinis, peeing and moaning about our screwed up country and President Carter. While I spent my day on the road making sales calls taking their customers away from them. I found the Big Mac to be the best meal on wheels.

When I bought this business their best sales year was 1975 with $550,000. The year before I purchased the company sales were down to $198,000. My accountant really thought I was off my rocker buying this company, but obviously he didn’t know what I knew and felt about creating a market with this once very successful company.

While the economy was still in the tank, I had my best sales year, 3 years later with total sales of $1.5 million.

Moral of the story? Is this guy a big hitter? Heck no. This has nothing to do with his success. It has everything to do ignoring the outside negatives and roll up your sleeves and you can make money regardless of the economy.

By: thywillbedone

Mike Hall, owner of Creative Marketing Solutions of Cape Cod. Provides consulting and mentoring to people seeking to start a new home based online business. www.IncreaseSalesToday.com

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